16 Jan COFFFEEWAY WELCOMES THE NEW YEAR WITH A NEW TV CAMPAIGN

With 30 years of a pioneering presence in the coffee sector, Coffeeway makes a dynamic start for the New Year, presenting yet another extensive TV campaign that reflects its strategic focus and commitment to innovation and quality.

The new campaign specifically focuses on the brand’s flavored filter coffees, and highlights the uniqueness of its flavors with the recent launch of Pumpkin Spice.  The campaign is designed to strengthen consumers’ connection with the brand, and highlights the warmth and friendliness that distinguish Coffeeway, while simultaneously presenting the iconic packaging

In addition, through the creative elements of the campaign, the brand’s 30-year history in the Greek market is honored, as proof of its commitment to quality and consumer trust.

At the same time, the innovative Coffeebag campaign which highlights the “Bagista” concept  will continue to remain on the air into the new year. “Bagista” personifies the convenience, adaptability and innovation that Coffeeway offers to the modern consumer, who is looking for immediate solutions without compromising quality. The campaign presents the possibility for the consumer to enjoy an authentic filter coffee, wherever they are, with the simplicity offered by the Coffeebags