22 Nov YOU TOO CAN BECOME A BAGISTA COFFEEWAY’S NEW CAMPAIGN

Coffeeway presents its new TV campaign, which highlights Coffeebags – filter coffee in an individual bags that makes every moment pleasurable. The protagonist stars “Bagista”, a character full of confidence, witty humour and cool vibes, who draws attention to the convenience, variety and mobility that Coffeebags offer.

A Bagista does not need a barista because with Coffeeway Coffeebags you become…a Bagista!  He is the guy who can enjoy the perfect cup of filter coffee, wherever and however he prefers – whether at the office, in the park, or even… in the elevator.  With a  kettle and bag in hand, he enjoys the ultimate coffee experience with the practicality needed in a modern pace of life.

Coffeebags: Filter coffee, anyway and anywhere you want!

Coffeeway Coffeebags offer a practical coffee experience that the modern consumer is looking for. Made from 100% Arabica coffee and available in classic, flavoured and decaf filter for every moment and mood.